This has become a tradition at Dunzo to have a year-ender piece that involves a recap of all the interesting behavioural trends and changes that our customers have gone through.
It is no fun to put a dry XL sheet as a social media post, and without the keen eyes, the numbers might just look dull. But when you have looked at data as much as we have, there is a pattern that emerges and it goes without saying that it is all about packaging. We had to get all the piggies in the blanket and dab them with sumptuous puns and wordplay to make it interesting.
The campaign gained a lot of traction on social media and got featured by notable figures and aggregators. With this, we gained a sizable number of impressions and word of mouth. Of course, our copywriters got more than just a pat on the back.
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